The redesigned Boston Valley Terra Cotta trade show booth debuted in the spring of 2011 at the annual American Institute of Architects national convention. Replacing a heavy, single-structure design, this customized solution utilizes four free-standing units, providing a flexible layout that can facilitate the ever-changing mix of Boston Valley Terra Cotta’s products and large-scale graphics. Creating a centralized, open area, the booth is no longer a monolithic structure, but a welcoming space that encourages conference and interaction with BVTC’s sales staff as they promote their unique Terraclad architectural rainscreen.

View more work we’ve designed for Boston Valley Terra Cotta