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feature project Literacy Volunteers
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feature project
Literacy Volunteers Logo & Identity Package
The local chapter of this national not-for-profit agency needed an updated look for its mission of advancing adult literacy. The new logo and accompanying identity package graphically presents Literacy Volunteers position in the community-- a dynamic, helpful and uplifting community organization. This project features an alternate-use logo (the circle version) and a full complementary color palette. The complementary colors harmonize with the logo color, a neutral, yet rich and warm gray selected to express warmth and helpfulness to a range of diverse ethnic cultures.


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