Buffalo Culinary Art's Specialties (CAS) makes high quality frozen cheesecakes and desserts for private label distribution under a variety of brand names. Seeking a signature image for a line of their own cheesecakes, CAS engaged OtherWisz in a dynamic branding enterprise, which included name development and logo design. Arthur Paul’s Authentic New York Desserts will be introduced internationally later this year. To effectively establish this new brand at the introduction, OtherWisz created a beautiful set of print marketing materials, including letterhead, a pocket folder and product line cards. identity | web | promo | who we are | what we do | how to reach us | home OtherWisz Creative Corporation • 252 Lexington Avenue • Buffalo • New York • 14222 716-882-3803 • info@otherwisz.com