The soon to come Buffalo Hockey Experience and Museum needed to build their brand from the ground up. Featuring the Sabres’ classic color scheme and a logotype that depicts a skate hatched ice surface, this logo successfully evokes the qualities of every true hockey great, strong balance with a rough-around-the-edges style. To view the other completed projects for this client, select the icons on the right. identity | web | promo | who we are | what we do | how to reach us | home OtherWisz Creative Corporation • 252 Lexington Avenue • Buffalo • New York • 14222 716-882-3803 • info@otherwisz.com