The soon-to-come Buffalo Hockey Experience + Museum needed to build their brand from the ground up. Featuring the Sabres’ classic color scheme and a logotype that depicts a skate-hatched ice surface, this logo successfully evokes the qualities of every true hockey great, strong balance with a rough-around-the-edges style.

See more work we’ve completed for the Buffalo Hockey Experience + Museum

The BHE+M logo is featured in a new logo design book published in Spring 2012 entitled: Logolounge Master Library, Volume 4: 3000 Type & Calligraphy Logos available on Amazon