This new public relations company, specializing in non-profits, is based around it’s principal, Tracy Diina, who’s dedication to the non-for-profits sector in Buffalo, NY has been documented for many years. Building the company’s visual identity around her knowledge and experience helped to create an impression of an established company, even though it was a few months old at the time. A choice of clean modern typefaces helped this brand push away from the stodgyness some older PR firms seem to promote with their visuals. OtherWisz Creative worked with Tracy to create her identity; consulting on the name, designing the logo, and developing a variety marketing collateral as well as a brochure website.

See more work we’ve completed for Tracy Diina