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 Project: Recycle Campaign: Billboards Our ‘Beautiful Buffalo’ campaign aimed to increase recycling rates among Buffalo’s citizens with a new brand identity that appeared on billboards, city buses and a direct mail piece that was sent to Buffalo residents. This campaign identifies every city resident’s desire and optimism for a better future, with lush photos and green views of Buffalo’s waterfront and parks offering the beauty of the city as the reward for recycling. The campaign proposes that by "recycling today, we can achieve a better tomorrow". Click here to go to the next more design! page >>> |
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