Our "Beautiful Buffalo" campaign aimed to increase recycling rates within the City of Buffalo. The new brand identity we created appeared on billboards, city buses and in a direct mailing that was sent to all city residents. The thrust of the campaign focused on eliciting the desire and optimism, inherent within Buffalonians, for a better future. With lush photos and green views of the city’s waterfront and parks, a more beautiful Buffalo was presented as the reward for recycling. identity | web | promo | who we are | what we do | how to reach us | home OtherWisz Creative Corporation • 252 Lexington Avenue • Buffalo • New York • 14222 716-882-3803 • info@otherwisz.com