The International Wine and Spirits website targets local customers to this new wine and liquor store with some specific URLs including: www.BuffaloWineStore.com and www.BuffaloLiquorStore.com. With this website- along with Twitter and Facebook- IWS is exploring using internet technologies as a way to get the word out about weekly specials, in-store events and even job openings. The website is a great example of what can be created efficiently as this site went from initial client meeting to a basic live site in just about 3 weeks allowing for the phasing in of future development.