Managing their old website was a chore for the staff at Tomric Systems, a Buffalo, NY manufacturer and reseller of chocolate making moulds and equipment. For the Tomric customer, finding items was a nightmare – online orders were often abandoned in favor of a telephone order. The new OtherWisz Creative designed website solves these issues, making the purchasing process easier for both the Tomric Systems team and the chocolatier.

The new Tomric website features a robust Content Management System (CMS) and Ecommerce Solution that has improved usability and customer satisfaction. Customers can now search the approximate 3,000 products by keyword, seasonal theme, type, size and much more. With the Advanced Mould Search, shoppers can easily pinpoint results, narrowing their criteria to find the exact mould or tool in no time at all.

Dynamic product pages give Tomric shoppers full product details, large photos, and related products, as well as reviews, links to videos and the ability to share product information via email or various social media platforms. Website content is completely managed by Tomric’s internal staff and letting them set up special offers and discounts in-house as well as change prices, post new products, edit text, and add photos & videos on-the-fly.