Kenmore Development Website: Organic Design- Website development for feedback and reinforcement www.KenDev.com The OtherWisz/Kenmore Development relationship began over seven years ago when we were contacted to develop their corporate identity, including a new logo and letterhead. To complete the package, we also began the development of the first Ken Dev website. Ken Dev recognized that the Internet would be an effective means for marketing their properties, and their first website immediately began paying dividends. The website has developed over time as we have added useful tools to enhance the user’s experience, such as a robust search engine, a mapping program and complete 360 degree views of the apartments. As the company grew, so did the website. OtherWisz and Ken Dev altered the site in response to research, website traffic statistics and feedback from their tenants. Custom applications have made it easier for clients to manage the website content, including up-to-date availability of over nine hundred units. Most recently, we simplified and improved the company’s business operations by building a custom designed, web-based application that allows Ken Dev agents to track the progress and the success of marketing strategies in correlation to apartment rentals and vacancies. The Ken Dev website now accounts for approximately thirty percent of the company’s apartment rentals. That success can be attributed to maintaining high rankings in the major search engines, providing tools that improve the site’s ease of use, and regularly updating the information on the site. We continue to build on our relationship with Ken Dev through marketing services, graphic design solutions and developing new applications for their evolving needs. REFERENCE: Scott Hunt Director of Marketing Kenmore Development PO Box 194 Kenmore, New York 14127 Phone: 716-874-7700 scott.hunt@kendev.com Click here for another Case Study >> back to top identity | web | promo | who we are | what we do | how to reach us | home OtherWisz Creative Corporation • 252 Lexington Avenue • Buffalo • New York • 14222 716-882-3803 • info@otherwisz.com