Wisz Words

The word ‘brand’ has become quite a buzz word; being tossed around a lot by marketing folks. But what exactly is your company’s ‘brand?’ Your company’s visual identity – your logo – is only a part of your company’s brand. … Continue reading →

Using email to market your company produces profitable results when done properly. You can send emails to your current customer base or potential clients with information about specials, new services or product announcements, releases or updates or most importantly, to … Continue reading →

This year, your business can stand out by keeping up-to-date with the latest trends in marketing. Social marketing matures in 2011 as businesses continue to value and respond to consumers feedback. People are online talking about the brands they like … Continue reading →

There has been a lot of buzz on the web about the death of the “big agency”. As current marketing strategies are being redefined by technology and the economy, the traditional agency model has had to adapt. A heavy-hitting team … Continue reading →

As Internet marketing launches into warp speed, can your business keep up? Do you need a Facebook page? How about a Twitter account? Should you be blogging? These newer forms of online communication, known as web version 2.0, provide real-time … Continue reading →

This is the age of the smartphone – at last count some 33 million iPhones and millions of Androids have been sold – and a new avenue for marketing your company has been paved.  Branded smartphone applications (or Apps, as … Continue reading →

All successful websites – those that rank high in organic search engine results – have one thing in common: they are consistently updated. The Internet is an evolving media, and your website must evolve as well. Websites need to be … Continue reading →

Really good logos share common traits that make them successful. As with most anything these days, you can buy a logo online from companies offering pre-designed templates from which to choose. Grab a graphic, add your company name set in … Continue reading →

Websites are a great tool for your marketing toolbox – one that allows you to reach a vast and targeted audience, albeit one user at a time. The question is: Are you getting the most mileage you can out of … Continue reading →